Case Study:
Tasmania by Claudia
Previously struggled to sell a luxury product online, now enjoying explosive growth... All achieved during a global pandemic.
From $0 to $42,603.30 with Facebook Ads
Quick Figures
1. Getting started...
When we were put in touch with Freya from Claudia Jewellers by a mutual friend and colleague, I was absolutely stoked at the prospect of working with a Tasmanian business…
Especially one with such a refined product and premium brand that creates advocates out of every single one of their customers.
We started our now 9+ month (as of 09/2020) journey together the same as with any other client: we get together, and have a chat about the current challenges and ultimate goals of the business and see if we can help.
From the initial introduction, I could tell these guys had:
- beautiful, quality product
- excellent service
- leading expertise
— they just didn’t know how to identify their customers and hadn’t found the right advertising partner yet.
2. Identifying our strategy
When we were put in touch with Freya from Claudia Jewellers by a mutual friend and colleague, I was absolutely stoked at the prospect of working with a Tasmanian business — especially one with such a refined product and premium brand that creates advocates out of every single one of their customers.
We started our now 6+ month journey together the same as with any other client: we get together, and have a chat about the current challenges and ultimate goals of the business and see if we can help.
From the initial introduction, I could tell these guys had great product, great service, and were experts at what they did – they just hadn’t found the right advertising partner yet.
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